Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?
There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on which you choose will come down to a few key areas relevant to your business.
Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? Creating new and exciting tourism products with a partner tourism operator can one way to ensure long term success.
New Zealand is well positioned in the world of Adventure Tourism – but every so often we are reminded of it’s risks when a tourist in New Zealand suffers serious injuries or even death by undertaking one of these experiences.
The countdown is now on, less that 500 days until the Rugby World Cup is on in New Zealand. Individual tourism operators should be planning now on how to maximise the opportunity for their business.
Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results, so a blog function is a great solution to achieve this.
It’s been around for over 10 years and is quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new?
In the US, Facebook recently overtook Google for weekly traffic – an incredible achievement given Google’s dominance. With over 400 million users it has become a social media website that is difficult to ignore.
Email marketing can be an extremely cost effective way to communicate with your regular customers and drive traffic to your website and social media pages. Despite this I’ve noticed this is an underused marketing tool for tourism businesses.
Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that will no doubt impact on the online travel market.
Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.
Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags.