Is your website mobile-friendly? Since 21 April 2015 Google began the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search… Read more
The Cruise Ship Market – Beyond the Negativity In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here? Read more
Time to Review Your Performance to Plan Your Marketing Efforts For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings. Read more
Tourism Webcams in Action Webcams have become a great way to promote destinations throughout New Zealand and so are serving as an invaluable tool for travellers, tourism operators and RTO’s. Read more
The Evolution to 100% Pure You The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand Read more
Handling Customer Disputes and Learning From it There are times, despite best intentions, where any tourism business has to handle customer disputes. Regardless of the cause of dissatisfaction there are always things you can learn to help avoid them again. Read more
10 Content Ideas for Your Tourism Business Facebook Page Starting at a new blank Facebook Page doesn’t really get people interested to “Like” your page – so before you start promoting it to your customers and friends add a nice variety of content to get it off to a good start. Read more
Should You Pay to List on Websites? Time and time again businesses get emailed with some sort of offer to list on a website to promote their themselves with promises of better search engine rankings and increased website traffic. Read more
Things You Should Know About Your Website A look at some of the key website statistics you should track and monitor to help with effective online marketing decisions. Read more
Accommodation Online Channel Management Options One of the biggest concerns for accommodation providers when wanting to sell their rooms online is how to avoid double bookings when selling live “realtime” inventory across multiple booking channel websites. Read more
The Online Booking System Game – Which One to Choose? There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on which you choose will come down to a few key areas relevant to your business. Read more
Developing New Tourism Products as a Joint Venture Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? Creating new and exciting tourism products with a partner tourism operator can one way to ensure long term success. Read more
Why A Blog Can Improve Your Website Ranking Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results, so a blog function is a great solution to achieve this. Read more
Using Meta Tags to Get Your Website Ranking Higher In Google Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags. Read more
Be Part of The Conversation There are conversations going on everywhere, all the time by your customers. A lot of the time you will never know about these conversations….well not quite, fortunately there’s now a growing number of these conversations happening online. Read more