For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.

The latest campaign by Tourism NZ has evolved the 100% Pure brand with a noticeable shift in focus to connect at an emotional level highlighting things travellers can experience in New Zealand

Starting at a new blank Facebook Page doesn’t really get people interested to “Like” your page – so before you start promoting it to your customers and friends add a nice variety of content to get it off to a good start.

A look at some of the key website statistics you should track and monitor to help with effective online marketing decisions.

Webcams have become a great way to promote destinations throughout New Zealand and so are serving as an invaluable tool for travellers, tourism operators and RTO’s.

There are times, despite best intentions, where any tourism business has to handle customer disputes. Regardless of the cause of dissatisfaction there are always things you can learn to help avoid them again.

Time and time again businesses get emailed with some sort of offer to list on a website to promote their themselves with promises of better search engine rankings and increased website traffic.

One of the biggest concerns for accommodation providers when wanting to sell their rooms online is how to avoid double bookings when selling live “realtime” inventory across multiple booking channel websites.

Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? Creating new and exciting tourism products with a partner tourism operator can one way to ensure long term success.