Every business wants their website to rank well in google, and tourism is no exception – this is a very competitive industry and we all need to get found online. View some tips on how to improve your meta tags.
This is a great summary by Karen Rubin from Hubspot about how to manage and plan content for your business blog so you can keep coming up with useful blog topics that attract targeted traffic. The video is 29 minutes long but definitely worth the time if you have your own business blog or are […]
I’m interested to hear from New Zealand tourism operators as to what tourism websites bring them the most traffic and booking enquiries and why. Is there a website that you would absolutely always maintain a listing on (free or not)?
Online marketing strategy is now a very important part of the overall marketing strategy for any destination marketing organisation and tourism operator. View some interesting articles to help with your own online strategy.
So you’ve got a website and hopefully your customers and target market find it easily (a whole other topic), but once they do find it what sort of experience do they have? Does it project a positive image of your business or turn them off? Does it encourage them or bore them? Is it easy […]
Branding in any media in not just about visual representation of your logo and colours, it’s also about the personality of your business and it’s people. Online media provides some unique ways to effectively share and reflect your brand image that allows engaging and interacting with your customers at a one to one level. Businesses […]
For the bulk of businesses they do the obvious thing when establishing their website domain name and register the name of their business with a URL like www.acmeindustries.co.nz. Which by and large is not necessarily a bad thing, but unless you have “keywords” in your business name like “Auckland Lawyers Ltd” then it won’t necessarily […]
You may think that having a blog on your website is just for professional bloggers or people who are experts in something, but in reality the functionality of a blog opens the door for your business to easily add fresh content to your website and allow online interaction with your customers. Some of the key […]
When researching online for travel destinations, transport, accommodation and tourism activities travellers have to sift through a huge amount of information. Chances are before they book with you they have looked at several other competitor websites in your area plus many more in other destinations. Making your website stand out and avoid a negative first […]
Existing websites designed for desktop computers are simply not easy to use on a mobile device. So if you want to cleverly target the increasingly sophisticated FIT traveller then start work now on a “mobile” version of your website or an application for mobile and touch screen devices like the popular iPhone. This will provide […]
Most small business owners are happy having a website up and running and beyond that don’t put much thought into how people they want to target can find it….and once they find it does it effectively convert them to customers? Here are a few basic guidelines on what you should focus on for your online […]
Thanks to a “retweet” from someone I follow on Twitter (@ranui_organics) I came across this YouTube video about the “Social Media Revolution”. Watch it now if you still just don’t get social media or think it’s just for the younger generation – wrong! It’s definitely for business too, start using it today to discover all […]