This means for any business if your site doesn’t pass the google mobile-friendly test then it may go down in the search result rankings for searches made on mobile devices (it won’t affect rankings on other devices). For tourism businesses this may therefore significantly reduce your total website traffic because travellers are more likely to […]
So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their comments generally always include: …these approaches are from companies who are google adwords resellers. So they don’t wave a magic SEO wand to improve your website’s organic rankings in google […]
A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all… …and just for fun…
Social Media and all it’s benefits for businesses is now at the forefront of marketing tools with a considerable amount of engagement and interaction being achieved within these tools. For me, a key strategy should be about using these social media tools to drive traffic to your website – afterall this is where you have […]
You may have noticed sometime in the past 12 months that for “local searches” your website that used to appear on page 1 of google results has slipped back to page 2 (or gone from page 2 to page 3 etc). This is because Google now lists “Google Places” results first on page 1, with […]
If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted deals for just one day of sales. These one day deal sites are simple and pitched to businesses as being effective in getting large volumes of sales in a short […]
The advent of mobile travel applications for smart phones and iPhone apps is obviously an exciting new direction for travellers and the tourism industry. But how far off is it before it becomes a key way to book and pay for travel?
Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off. Is it useful for tourism businesses and destination marketing?
There are plenty of choices in the market for accommodation operators in selecting an online booking system. The decision on which you choose will come down to a few key areas relevant to your business.
Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results, so a blog function is a great solution to achieve this.
Google’s “experiment” to show hotel pricing on their Google Maps hotel listings is an indication of their future plans that will no doubt impact on the online travel market.
Viral marketing is essentially the “word of mouth” spread of a marketing message by an organisation. Take a look at a couple of current and amusing viral campaigns by tourism organisations in New Zealand.