Online Marketing & Tourism Specialist.
This means for any business if your site doesn’t pass the google mobile-friendly test then it may go down in the search result rankings for searches made on mobile devices (it won’t affect rankings on other devices). For tourism businesses this may therefore significantly reduce your total website traffic because travellers are more likely to […]
So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their comments generally always include: …these approaches are from companies who are google adwords resellers. So they don’t wave a magic SEO wand to improve your website’s organic rankings in google […]
Social Media and all it’s benefits for businesses is now at the forefront of marketing tools with a considerable amount of engagement and interaction being achieved within these tools. For me, a key strategy should be about using these social media tools to drive traffic to your website – afterall this is where you have […]
Unfortunately as well all know, crisis situations and emergency events do happen – we tend to think it won’t happen to us, but I have recently gone through an experience while at work that I doubt anyone can be 100% prepared for – certainly in my case it was a shocking situation that resulted in […]
You may have noticed sometime in the past 12 months that for “local searches” your website that used to appear on page 1 of google results has slipped back to page 2 (or gone from page 2 to page 3 etc). This is because Google now lists “Google Places” results first on page 1, with […]
I don’t usually go out of my way to blog about particular brands or businesses, but I like using Mailchimp as an effective email marketing tool so much that I think it’s worth sharing with business owners or marketing specialists. The main reason being that is really is EASY to use. Mailchimp have gone out […]
