This means for any business if your site doesn’t pass the google mobile-friendly test then it may go down in the search result rankings for searches made on mobile devices (it won’t affect rankings on other devices). For tourism businesses this may therefore significantly reduce your total website traffic because travellers are more likely to […]
There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision to invest in becoming an exhibitor to connect with those vital international agents can be a tough one for many as the upfront outlay and financial commitment can really make […]
So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their comments generally always include: …these approaches are from companies who are google adwords resellers. So they don’t wave a magic SEO wand to improve your website’s organic rankings in google […]
I often lament about how much junk mail I get in my inbox. Are you the same? I don’t mean spam (although that is another topic altogether!). I mean the marketing emails I get from businesses or organisations I have subscribed to (or they have put me on their list anyway because I bought something […]
A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of it all… …and just for fun…
In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?
Social Media and all it’s benefits for businesses is now at the forefront of marketing tools with a considerable amount of engagement and interaction being achieved within these tools. For me, a key strategy should be about using these social media tools to drive traffic to your website – afterall this is where you have […]
Unfortunately as well all know, crisis situations and emergency events do happen – we tend to think it won’t happen to us, but I have recently gone through an experience while at work that I doubt anyone can be 100% prepared for – certainly in my case it was a shocking situation that resulted in […]
You may have noticed sometime in the past 12 months that for “local searches” your website that used to appear on page 1 of google results has slipped back to page 2 (or gone from page 2 to page 3 etc). This is because Google now lists “Google Places” results first on page 1, with […]
If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted deals for just one day of sales. These one day deal sites are simple and pitched to businesses as being effective in getting large volumes of sales in a short […]
I don’t usually go out of my way to blog about particular brands or businesses, but I like using Mailchimp as an effective email marketing tool so much that I think it’s worth sharing with business owners or marketing specialists. The main reason being that is really is EASY to use. Mailchimp have gone out […]
For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.