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Author: Michelle Ackers

Michelle is an experienced marketing manager and consultant with specialties in online marketing, websites and tourism.

Is your website mobile-friendly?

Since 21 April 2015 Google began the roll-out of their “mobile-friendly” update whereby it will be “boosting the ranking of mobile-friendly pages on mobile search…

TRENZ for Exhibitors – To go or not to go?

There’s no doubt that Tourism Rendevous New Zealand (TRENZ) is a significant annual marketing opportunity for any small-medium tourism operator in New Zealand. The decision…

Be Wary of Promises from SEO Professionals

So you’re a business owner and you get a cold call from a SEO company, calling from Auckland or Sydney or somewhere in Asia, their…

Is Email Marketing still relevant?

I often lament about how much junk mail I get in my inbox. Are you the same? I don’t mean spam (although that is another…

The Social Media Revolution 2013

A look at the latest installment of the Social Media Revolution video with all it’s mind boggling statistics and a parody to make fun of…

The Cruise Ship Market – Beyond the Negativity

In recent years the cruise ship market visiting New Zealand has developed considerably with larger numbers of ships and visitors than ever before choosing to visit our shores in their floating hotel. How can the industry make the most of this shift in how visitors come here?

Social Media Tip – Don’t Forget About A Blog

Social Media and all it’s benefits for businesses is now at the forefront of marketing tools with a considerable amount of engagement and interaction being…

Managing Media for your Business During A Crisis Situation

Unfortunately as well all know, crisis situations and emergency events do happen – we tend to think it won’t happen to us, but I have…

The Impact of Google Places on Your Website Rankings

You may have noticed sometime in the past 12 months that for “local searches” your website that used to appear on page 1 of google…

The Rise of One Day Deal Sites, Are They A Good Business Strategy?

If there’s one thing in a marketing sense that has risen out of the recession it’s the rapid development of websites that promote heavily discounted…

Why I Recommend Mailchimp for Small Business Email Marketing

I don’t usually go out of my way to blog about particular brands or businesses, but I like using Mailchimp as an effective email marketing…

Time to Review Your Performance to Plan Your Marketing Efforts

For most tourism businesses now is the time of year to review your high season performance and plan ahead for the next one. This includes analysing how well your marketing and sales efforts are working to get bookings.

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