So you’ve got a website and hopefully your customers and target market find it easily (a whole other topic), but once they do find it what sort of experience do they have? Does it project a positive image of your business or turn them off? Does it encourage them or bore them? Is it easy to read and use or painful and frustrating? One of the key things to ensure about your website is that it is persuasive – the language, the images, the layout and the usability all combine to appeal to and convert your website visitors into customers.
Read moreMonth: December 2009
Tourism Operators Should Offer Free Wireless Internet
One of the most frustrating things for travellers in New Zealand is the lack of accessible free wireless internet. I think it is an obvious opportunity for tourism operators, particularly accommodation, to turn this around and make it easy for their customers to be online. It is actually quite embarrassing that New Zealand is so backward with infrastructure to provide this freely to domestic and international travellers.
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