Existing websites designed for desktop computers are simply not easy to use on a mobile device. So if you want to cleverly target the increasingly sophisticated FIT traveller then start work now on a “mobile” version of your website or an application for mobile and touch screen devices like the popular iPhone.
This will provide long term benefits for the online marketing of your site and ensure you can capture all of the traveller market, especially for those travelling rugby supporters during the Rugby World Cup 2011.
If you have a WordPress website (like this one) then converting your site for mobile is very easy with this WPtouch iPhone Theme plugin. Good to see Wellington Tourism with a mobile site version and Auckland Tourism with an iPhone application!
For further reading, check out these related blog posts and articles:
Destination Marketing & Mobile Travel on Tnooz by Stephen Joyce
The impact of the iPhone on Travel on eTourism Blogoscope by Prof. Christian Maurer
Mobile Marketing & Distribution in Hospitality by Lawrence from Cabbage Tree Creative
iPhone and Travel on Phocus Wright by Joe Buhler