Here are some ideas that businesses can use to build and manage their online brand:

• Have a blog on your website – this will show your personality, expertise and interests, read more about the benefits

• Be part of the conversation – check online regularly with searches of your business name in blog posts and social media, you can use free tools like Social Mention or Technorati (for blogs). Wherever possible, get involved in discussions and reviews about your business.

• Create a Facebook page and build some “fans” – this will allow you to start any conversation and easily let them share their thoughts, photos and videos with you. LinkedIn is popular for business to business and career profiling.

• Get Tweeting on Twitter – an easy and quick way to build a strong online profile, great for connecting with people as well as driving traffic to your website and blog.

• Be active online – contribute to content by commenting on relevant and high profile blogs in your industry or area of interest.

What online activity has helped build your business brand? Keen to hear any other suggestions or examples of successful online branding.

adept marketing

If you are interested in WordPress and blogging, check out this stream of twitter comments from conference delegates at the WordcampNZ Conference in Wellington. #wordcampnz. Plus conference presentations had live video streaming here.

wordpress new zealand

Twitter is a great equaliser when it comes to whether you are a small, medium or large business. Meaning, you no longer need a huge marketing budget to make this form of marketing communication work effectively for your business.

Mostly, Twitter just takes an investment in time. When getting started on Twitter, take to time to:

• see how twitter works first and what people tweet about, so just register and observe for a while.
• work out what your twitter strategy is. what is your objective and who do you want to target?
• follow people or organisations that you want to target and tweet about things that interest them so they will follow you back.
• it’s not about being a sales person, it more about communication and relationships.
• check out the Twitter “101″ Getting Started pages to help with learning the ropes, the lingo and twitter etiquette! Or view the “Mashable Twitter Guide Book” presentation (Adobe Reader 9 required).

By putting in the effort to understand and use Twitter for your business profile you will be rewarded with an excellent marketing tool that can be used effectively in conjunction with your website, blog and other social media pages.

Adept Marketing

Adept Marketing