ADEPT Marketing » technorati http://www.adeptmarketing.co.nz Online Marketing Specialist, Northland NZ Tue, 10 Aug 2010 01:41:34 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How to Build Your Brand Online http://www.adeptmarketing.co.nz/2009/11/how-to-build-your-brand-online/ http://www.adeptmarketing.co.nz/2009/11/how-to-build-your-brand-online/#comments Wed, 25 Nov 2009 20:51:09 +0000 Michelle Ackers http://www.adeptmarketing.co.nz/2009/11/26/how-to-build-your-brand-online/ Get Followed Online to build your BrandBranding in any media in not just about visual representation of your logo and colours, it’s also about the personality of your business and it’s people. Online media provides some unique ways to effectively share and reflect your brand image that allows engaging and interacting with your customers at a one to one level. Businesses can really use this to set themselves apart from competitors with how they communicate and manage relationships.


Here are some ideas that businesses can use to build and manage their online brand:

  • Be part of the conversation – check online regularly with searches of your business name in blog posts and social media, you can use free tools like Social Mention or Technorati (for blogs). Wherever possible, get involved in discussions and reviews about your business.
  • Create a Facebook page and build some “fans” – this will allow you to start any conversation and easily let them share their thoughts, photos and videos with you. LinkedIn is popular for business to business and career profiling.
  • Get Tweeting on Twitter – an easy and quick way to build a strong online profile, great for connecting with people as well as driving traffic to your website and blog.
  • Be active online – contribute to content by commenting on relevant and high profile blogs in your industry or area of interest.


What online activity has helped build your business brand? Keen to hear any other suggestions or examples of successful online branding.


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]]> http://www.adeptmarketing.co.nz/2009/11/how-to-build-your-brand-online/feed/ 3 Tourism Operators: Make Traveller Reviews Part of Your Marketing Strategy http://www.adeptmarketing.co.nz/2009/08/tourism-operators-make-traveller-reviews-part-of-your-marketing-strategy/ http://www.adeptmarketing.co.nz/2009/08/tourism-operators-make-traveller-reviews-part-of-your-marketing-strategy/#comments Mon, 17 Aug 2009 22:53:37 +0000 Michelle Ackers http://www.adeptmarketing.co.nz/2009/08/18/tourism-operators-make-traveller-reviews-part-of-your-marketing-strategy
Rankers Traveller Awards
shadow curl Tourism Operators: Make Traveller Reviews Part of Your Marketing Strategy
For the tourism industry travel reviews posted online is now one of the most important factors people use to make a decision on what to book.

Ignoring review websites because of the risk of negative reviews is a poor and dangerous path for the tourism operator to take. If you are confident of your product and service you should embrace travel reviews as a key strategy for attracting new bookings.  If you are not confident then serious questions need to be asked about your business fullstop – fix the issues and then go for great reviews.

Here are some tips on how to use travel reviews as a marketing strategy:

  • Pick one or two key review websites to focus on. Ensure you are listed on the site and then link to your listing from your own website. For New Zealand tourism operators I recommend sites like TripAdvisor and Rankers. TripAdvisor Reviews are also fed through automatically to appear on your business Google Map listing.
  • Invite your guests to leave a review. Both TripAdvisor and Rankers provide free “widgets” to place on your website that show your current reviews and ratings plus invite people to write a review. You can also make it standard practise to email your customers with a link to write review.
  • Promote your Reviews on your Website. You should have a Reviews page on your website showing a selection of your best reviews with a link to the review on the travel website. This provides credibility and trust that your reviews are authentic.

  • Respond to reviews. Particularly if there are some negative comments. Always show you are happy to get feedback and have dealt with any issues identified, this is by far better than just ignoring it.
  • Regularly search online for user content. Visit key travel review sites regularly and use websites like Technorati that help you to scour the internet for blog comments, photos or videos posted about your business. Travellers love showing off about their travels so there is a good chance they have posted photos on popular sites like Flickr or videos on sites like YouTube.

Check out this article from Hotelmarketing.com that offers some best practice guidelines for managing online reviews.

rankers


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