Marketing Profile
Michelle Ackers
I’m Michelle Ackers and I own and operate ADEPT Marketing. I’m a qualified and experienced Marketing Manager including roles with Air New Zealand, CourierPost and Vianet International (a provider of online booking software for tourism).
Currently I am a business coach in online marketing for tourism businesses throughout Northland and New
Zealand through BizNorth and the Maori Tourism Mentoring Programme, plus a contributor to the New Zealand Business Blogs website. I am also founder, manager and a contributor to the Tourism Industry Blog.
I have a particular expertise in online marketing and tourism but with skills and experience that apply for any industry. I like to take a practical approach to help businesses achieve their marketing and online objectives so that it suits their budget and business.
But enough about me! I’d like to hear about you and your business, so contact me to have a chat.
View my presentation from the 2008 Northland Tourism Conference.
Current Clients & Projects
A considerable part of my time is spent providing website and online marketing coaching for small businesses, particularly in the tourism industry. I also have a range of clients who I provide regular services to help them manage and improve their website content and performance, online marketing strategies and email marketing.
|
|
FF |
Coaching mentor for BIZNorth clients |
How to Manage Your Business Blog
This is a great summary by Karen Rubin from Hubspot about how to manage and plan content for your business blog so you can keep coming up with useful blog topics that attract targeted traffic. The video is 29 minutes long but definitely worth the time if you have your ...
New Zealand Tourism Industry Blog Launched
I've been working away on a new initiative for the New Zealand tourism industry to connect together online, sharing business articles, ideas and comments related to all sectors of tourism. A great way to network online and help each tourism business or organisation to succeed in tourism. This is an ...
Writing Persuasive Website Content
So you've got a website and hopefully your customers and target market find it easily (a whole other topic), but once they do find it what sort of experience do they have? Does it project a positive image of your business or turn them off? Does it engage them or ...
Tourism Operators Should Offer Free Wireless Internet
One of the most frustrating things for travellers in New Zealand is the lack of accessible free wireless internet. I think it is an obvious opportunity for tourism operators, particularly accommodation, to turn this around and make it easy for their customers to be online. It is actually quite embarrassing ...
How to Build Your Brand Online
Branding in any media in not just about visual representation of your logo and colours, it's also about the personality of your business and it's people. Online media provides some unique ways to effectively share and reflect your brand image that allows engaging and interacting with your customers at a ...
Tips for an effective website domain name
For the bulk of businesses they do the obvious thing when establishing their website domain name and register the name of their business with a URL like www.acmeindustries.co.nz. Which by and large is not necessarily a bad thing, but unless you have "keywords" in your business name like "Auckland Lawyers ...
The Benefits of a Blog on Your Website
You may think that having a blog on your website is just for professional bloggers or people who are experts in something, but in reality the functionality of a blog opens the door for your business to easily add fresh content to your website and allow online interaction with your ...
What's Your Favourite NZ Accommodation Booking Website?
I'm interested to know what website/s you like the best for booking and paying for accommodation in New Zealand and why. I regularly advise accommodation operators about what websites to list on and what booking systems to use so I am aware of the most popular websites in terms of rankings ...
eTourism: How to Avoid Bad Online Experiences for Travellers
When researching online for travel destinations, transport, accommodation and tourism activities travellers have to sift through a huge amount of information. Chances are before they book with you they have looked at several other competitor websites in your area plus many more in other destinations. Making your website stand out and ...
