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ADEPT Marketing
152 Pungaere Road,
Kerikeri 0295
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Latest Marketing Tips
The Challenge of Mobile Travel and Bookings
The advent of mobile travel applications for smart phones and iPhone apps is obviously an exciting new direction for travellers and the tourism industry. But how far off is it before it becomes a key way to book and pay for travel?At present, like the early days of the internet, ...
How to Manage Your Business Blog
This is a great summary by Karen Rubin from Hubspot about how to manage and plan content for your business blog so you can keep coming up with useful blog topics that attract targeted traffic. The video is 29 minutes long but definitely worth the time if you have ...
Foursquare and Tourism: Another New Social Media Tool
Foursquare, the latest new and free location-based social media tool based on mobile device use that is taking off.What is it?Using a mobile device with GPS, it’s a way to explore a city and find people, places and things to do. The users “check-in” to their current locations and can ...
The Online Booking System Game – Which One to Choose?
There are plenty of choices out there in the market for accommodation operators in selecting an online booking system that suits them. You can view a list of New Zealand booking systems available on this article “Online Booking Strategy for Tourism Operators“. One notable change since that article was published ...
Developing New Tourism Products as a Joint Venture
Once you’ve been in business for a while and created a successful tourism venture, you may be wondering what’s next? It’s very easy to sit back and keep doing the same old thing, however new and exciting tourism products can help to not only boost your business profile but also ...
Adventure Tourism Safety in New Zealand – A Leap of Faith?
New Zealand is well positioned in the world of Adventure Tourism – we are the innovators and leaders of bungy, and have the perfect setting and natural resources to offer a comprehensive range of tourist activities that are land, water and air based.But every so often we are reminded of ...
Why A Blog Can Improve Your Website Ranking
Search engines love regular fresh content and links to a website, the more you have of both the better your website will rank in search results and your website visitors will have more reason to visit your website regularly to see what’s new. So a blog function on your website ...
100% Pure New Zealand Brand – Is it Time to Change?
It’s been around for a while now (over 10 years) and quite possibly one of the most successful and unique tourism brands in the world that has stood the test of time. But is it time for something new? Would anything new just be a hard act to follow? ...
Google Launching into the Online Travel Market?
Click on the image to enlargeInteresting to see an article on the Mashable website yesterday about Google Testing Hotel Prices in Google Maps. This news, which was announced fairly casually on Monday on the Google Maps blog siting it as an “experiment”, will no doubt spark up interest among the ...
