Twitter is a great equaliser when it comes to whether you are a small, medium or large business. Meaning, you no longer need a huge marketing budget to make this form of marketing communication work effectively for your business.
Mostly, Twitter just takes an investment in time. When getting started on Twitter, take to time to:
- see how twitter works first and what people tweet about, so just register and observe for a while.
- work out what your twitter strategy is. what is your objective and who do you want to target?
- follow people or organisations that you want to target and tweet about things that interest them so they will follow you back.
- it’s not about being a sales person, it more about communication and relationships.
- check out the Twitter “101″ Getting Started pages to help with learning the ropes, the lingo and twitter etiquette! Or view the “Mashable Twitter Guide Book” presentation (Adobe Reader 9 required).
By putting in the effort to understand and use Twitter for your business profile you will be rewarded with an excellent marketing tool that can be used effectively in conjunction with your website, blog and other social media pages.
[business:Adept Marketing]
What can Twitter actually do for my business?
Essentially it’s about quickly and easily sharing information with those that follow you. It may be your customers, industry partners or media. Anyone who has an interest in your business and your expertise. It’s not about being a salesperson for your business, it’s more about “networking” and relationships with the aim to drive relevant traffic to your website or blog.