Marketing Services & Marketing Blog
Do you struggle with how to make your website and online marketing work well for your business? Do you think you may be wasting money with some of your marketing activity? Do you want to make sure your business and website gets the exposure you need?
Then ADEPT Marketing can help you to get your marketing sorted…
Whether it is online marketing, strategy & planning, email & database marketing or social media marketing, Michelle from ADEPT Marketing can advise and help you implement it all so you will no longer wonder if your marketing and website is working.
If you are a tourism organisation, tourism operator, or travel website I can help you with expert knowledge of tourism online marketing and booking systems.
Find out more about how I can help your business on my Marketing Services page and contact me directly to have a chat about your needs.
Plus…check out my Marketing Tips blog page for some interesting marketing stuff that I post from time to time. Feel free to leave a comment or ask a question.
Latest Marketing Tips
New Zealand Tourism Industry Blog Launched
I've been working away on a new initiative for the New Zealand tourism industry to connect together online, sharing business articles, ideas and comments related to all sectors of tourism. A great way to network online and help each tourism business or organisation to succeed in tourism. This is an ...
Writing Persuasive Website Content
So you've got a website and hopefully your customers and target market find it easily (a whole other topic), but once they do find it what sort of experience do they have? Does it project a positive image of your business or turn them off? Does it engage them or ...
Tourism Operators Should Offer Free Wireless Internet
One of the most frustrating things for travellers in New Zealand is the lack of accessible free wireless internet. I think it is an obvious opportunity for tourism operators, particularly accommodation, to turn this around and make it easy for their customers to be online. It is actually quite embarrassing ...
How to Build Your Brand Online
Branding in any media in not just about visual representation of your logo and colours, it's also about the personality of your business and it's people. Online media provides some unique ways to effectively share and reflect your brand image that allows engaging and interacting with your customers at a ...
Tips for an effective website domain name
For the bulk of businesses they do the obvious thing when establishing their website domain name and register the name of their business with a URL like www.acmeindustries.co.nz. Which by and large is not necessarily a bad thing, but unless you have "keywords" in your business name like "Auckland Lawyers ...
The Benefits of a Blog on Your Website
You may think that having a blog on your website is just for professional bloggers or people who are experts in something, but in reality the functionality of a blog opens the door for your business to easily add fresh content to your website and allow online interaction with your ...
What's Your Favourite NZ Accommodation Booking Website?
I'm interested to know what website/s you like the best for booking and paying for accommodation in New Zealand and why. I regularly advise accommodation operators about what websites to list on and what booking systems to use so I am aware of the most popular websites in terms of rankings ...
eTourism: How to Avoid Bad Online Experiences for Travellers
When researching online for travel destinations, transport, accommodation and tourism activities travellers have to sift through a huge amount of information. Chances are before they book with you they have looked at several other competitor websites in your area plus many more in other destinations. Making your website stand out and ...
Does your Tourism Website Work on a Mobile Device?
Existing websites designed for desktop computers are simply not easy to use on a mobile device. So if you want to cleverly target the increasingly sophisticated FIT traveller then start work now on a "mobile" version of your website or an application for mobile and touch screen devices like the ...
